What if you had a crystal ball to show you exactly how your current strategy would work out in the long term? And what if you could kick it all “Ghost of Christmas Future” and see which changes you’d have to make to reach another outcome?

I have your crystal ball right here, boss! What’s more is that my method eliminates the ¯\_(ツ)_/¯ factor and gets you focused exclusively on the outcomes that matter :: what gets you paid and what grows your reach. Let’s start there, shall we?

THE FUTURE YOU WANT

I’m all for manifesting desired outcomes, especially if you’re wicked-smart about measuring them. When it comes to your online creative business, it’s actually quite simple.

Everything you do, every new strategy you try, every hire you make, everything that you learn – the motivation behind all of it is to either make sales or attract leads. Yeah, you may say something like, “I want 10K followers on Instagram for the swipe up feature!”… but why do you want the swipe up feature? To make sales and/or attract leads! Everything you do – directly or indirectly – impacts those two goals.

If these goals are showing up on your vision board, I highly recommend you set them up to show up in a dashboard, too. Dashboards ARE the crystal balls for online entrepreneurs and I’ll talk about that more in a moment. But on them vision boards, amirite?

GOAL-SETTING (LIKE, LITERALLY)

I know Google Analytics is a super-overwhelming source of time-suckage and WTF-ness for a lot of creative bosses. In fact, Google knows that, too! That’s why Google Analytics lets you set your GOALS as a trackable metric. This way, everything you’re looking at revolves around those two factors :: what is getting you paid and what is generating your leads. After all, the impact of these two Goals will account for 80% (or more!) of the results you’re ultimately trying to manifest.

KNOW WHERE YOUR GOALS LIVE

When someone takes on your offer – whether that’s a paid offer (sale) or a free offer (a list-building opt-in) – they will be redirected to a Thank You page. These are the URLs we’ll be using to set up your Goals to be tracked.

“But Lanie!”, you may say. “I have a couple products/services. And I have a bunch of opt-ins. Which URL am I supposed to use?” Welcome to the stage: naming conventions!

As a systems nerd, I’ll promote “standardizing” every time. When it comes to your website – especially with landing pages! – you want to establish and follow a standardized format. For instance, when you sell a product, you may re-direct them to yourdomain.com/thank-you-productA. In this case, your next product should redirect buyers to yourdomain.com/thank-you-productB.

What you choose as a naming convention matters way less than using it consistently. Whether you choose to use /thank-you or /purchase or /check-out or /bling-bling – it only matters that you continuously use the format you’ve decided on. 

You’ll adopt a similar – if different! – naming convention when it comes to tracking your lead generation. The most common way of growing your email list is to use content upgrades. These are free offers (like an exclusive video or PDF) offered in exchange for the interested lead’s contact information. Much like your paid leads, once someone “pays” you with their contact information, they’re redirected to a thank you page telling them to check their email for the product they opted in for.

Again, what you choose to identify your lead-generation matters less than 1) using the naming convention consistently and 2) making sure it is different from your paid offers. If you selected /thank-you as the redirect for your sales made, you could use /thanks or /subscribed or /opt-in or /freebie for your list-building confirmation pages.

DECLARE YOUR GOALS TO GOOGLE

Once you have a naming convention established for the Thank You pages for sales made and leads generated, it’s time to tell Google what they are.

The steps to doing this are as follows (but you can watch the below video to guide you through the process as well) ::

  1. Login to Google Analytics and access the ADMIN panel located at the bottom left corner;
  2. Go to the far right menu and select GOALS (3rd from the top);
  3. Click the red + NEW GOAL button;
  4. In GOAL SETUP 1, scroll down to select CUSTOM and hit the blue CONTINUE button;
  5. Next in GOAL DESCRIPTION 2, you’ll name your goal (something like “Purchase completed” or “Sale made”), select DESTINATION and click the blue CONTINUE button;
  6. Finally in GOAL DETAILS 3, you’ll choose BEGINS WITH from the drop-down menu and insert your naming convention using the slash (i.e. /thank-you)
  7. Before hitting the blue SAVE button, click Verify This Goal to make sure you set it up properly.

TURNING VISION BOARDS INTO DASHBOARDS

If a vision board is the constant reminder of what you’re working towards and welcoming into your life, a dashboard provides insight as to how that’s progressing. Seeing which needle is moving you closer to achieving your desired outcomes – and seeing how to move that needle! – doesn’t have to be complicated or overwhelming, either. In fact, I’ve broken it all down into a simple, one-page report using Data Studio.

CLICK BELOW TO GAIN ACCESS TO THAT REPORT

Data Studio is another free tool offered by Google that makes reporting way easier, sexier (yeah, I said it!) and hyper-customizable than its Analytics partner is. You can import all the information generated within Analytics into my Data Studio report – or Dashboard, as it is technically called – to get answers to questions like ::

  • How are my current sales and leads performing compared to the last period?
  • What are my conversion rates on sales performing compared to the new leads I’m generating?
  • Which day of the week is my audience most likely to buy from me? And which day of the week am I most likely to attract new leads?
    #PROTIP :: The day people pay you and the day people sign up to your list are typically different days of the week – super-valuable information to know when you’re rolling out your next marketing campaign!
  • Which pages are converting? And which pages could be improved upon to potentially increase conversions on?
  • What are my traffic trends saying about my sales trends and vice-versa?
  • Which marketing campaigns and promotional efforts had the highest return-on-investment? 

This video guides you through these and more valuable insights gained from my simple, one-page report.

WANT A COPY OF THIS FREE REPORT? CLICK BELOW!

This report makes it easy to identify what strategies to double-down on, what to ditch and what to explore a little further – in a way that crystal balls or even the best marketing guru can’t! Because these results are commentary as to the specific way that YOUR audience engages with you.

What makes them love you? When are they most likely to show you that love? Where are they most likely to do it? And what types of actions or promotions were they loving on most? It takes less than 5 minutes to review this report and get downright clairvoyant about what grows your list and what gets you paid.

Looking for more love language exchanges to take place between your business and audience? Check out {BOSS MODE METRICS}, my signature course for creative bosses who say they aren’t numbers people… but definitely have some target numbers in mind that they’re trying to achieve when it comes to sales, followers and growth.